Just as the “like” button features into Facebook’s algorithm, reactions are also vital to social media campaigns. Facebook measures all reactions equally when evaluating posts. What this means for marketers…
1. Stop the scroll This goal is clear. Facebook autoplaying the audio as well as the video when a user opens their news feed provides a huge opportunity, but it's…
Facebook advertising, when done correctly, can be a major asset to your marketing efforts. Facebook offers businesses a wide variety of advertising options to choose from, and with a network…
Social media marketing is about much more than likes and shares. Today’s social media landscape extends well beyond posting a thought or meme and hoping it takes off with your…
What Is a Facebook Landing Page? A Facebook landing page is a dedicated page designed to convert visitors from a specific pay-per-click Facebook ad. These landing pages are different from…
Facebook Marketing has completely revolutionized the way small businesses are able to advertise their goods and services. This game-changing platform allows you to reach hundreds of thousands – potentially even…
Facebook has announced a new initiative around the number of ads that can be shown by Pages based on their spend size. This new enforcement on ad limits will begin…
Marketing has changed at a rapid pace. Some marketers even believe that marketing has changed more in the past two years than in the previous 50 years. Most startups these…
Facebook marketing has both grown and morphed into different forms over the years, but it has remained powerful. Small businesses can take advantage of the same audience that big companies…
For many beginners (and, heck, some mid-level and even advanced SEOs), the line between search engine optimization and social media can sometimes blur. Does your social media support or even…
