In an industry that abounds in folklore and celebrity influencers, is SEO “best practice” the key to mastering the SERPs or a shallow goal that leads to missed opportunities? What…
Google’s heavily investing to be the best. SEOs are trying to adapt to changes that follow. That’s how SEO trends are born. Let’s view what trends will make a difference…
SEO is multifaceted and each optimization factor is dependent on the others. You can create first-class content that engages users and that is relevant to their search intent, but if your…
Most SEO professionals know how important user engagement is to their success. Without searchers coming to our sites and taking action in some way, chances are our place in the…
A few months ago the SEO solution, Cocolyze.com discreetly launched, a newbie among the SEO tools. Now, you’re probably used to page analysis and scan tools, rank tracking tools, and even backlink…
There’s an old adage that our CRO team likes to share. Companies spend $92 of every $100 to bring customers to their site, but only $1 to convert them. Seems…
Want to improve the organic search visibility of your website? Step one is commonly an SEO audit. An SEO audit can produce valuable insights. It reveals past SEO strategy and tactics…
You'd be hard pressed to find a tactic more capable of winning and losing customers than personalization. In the past, bad personalization has cost businesses three-quarters of a trillion dollars. In the…
Let me be clear - this article isn't about Shopify. I believe that Shopify is the no-brainer eCommerce solution for any small or medium business. This article is about YOU or YOUR BUSINESS.…
With such a large number of choices to consider while planning for the improvement of an eCommerce site, it can be somewhat confusing. Some eCommerce sites, as most things, are…
