Did you know that 28% of local searches result in a purchase? This is why businesses are starting to focus their marketing strategy on local search marketing. If you have a business in Pasadena and want to improve your current ranking on Google’s local search results, we can help. Cybertegic is a top local marketing agency in Pasadena that can give you the best tips on how to increase your local SEO strategy.
Here are 10 ways how to boost local SEO for businesses in Pasadena:
- Start with your Google Business Profile.
- Be consistent with your NPA on directory and business listings.
- Optimize your website for local SEO.
- Improve your website’s internal linking.
- Add your location/address on your website.
- Sign up for online citations and business listings.
- Engage on social media channels.
- Create local content for your brand.
- Check if your website is mobile-friendly.
- Engage with local websites and communities.
1 – START WITH YOUR GOOGLE BUSINESS PROFILE.
Google Business Profile, formerly known as Google My Business, is the best way to promote your business on Google’s local search results. It is a business listing wherein you can create or claim your own business page and add information so consumers can reach you. Google even allows you to upload photos and videos, add products and services, and post updates.
To start your Google Business Profile, simply go to www.google.com/business. Add essential info about your business, including your address, phone number, website URL, operating hours, and safe/healthy measures. You can also add attributes to let people know more about your brand’s identity.
2 – BE CONSISTENT WITH YOUR NPA ON DIRECTORY AND BUSINESS LISTINGS.
To help make it easier for search engines to know where to find your business, the best way is to add your business NAP on your website and all your listings. NAP stands for name, address, and phone number.
According to Hubspot, your business NAP should be added as a crawlable HTML text on your website. The best place to add your NAP is either in the footer or header of your website. Also, remember to use the same NAP on your website as it is in your directory and business listings.
3 – OPTIMIZE YOUR WEBSITE FOR LOCAL SEO.
If you want your website to rank locally, you need to optimize your website for Google’s local search results. When writing a piece of content or creating a web page, you need to optimize it for search engines. Use high-volume local keywords in their URL, title, meta description, header, and body.
Another tip for optimizing your website locally and improving your local SEO strategy is doing a local SEO audit. You can also talk to or hire a marketing agency in Pasadena to do the local SEO audit for your website.
4 – IMPROVE YOUR WEBSITE’S INTERNAL LINKING.
In an article by Search Engine Journal, Google’s John Mueller answered a question about the importance of internal linking. According to Mueller, internal linking is crucial for your SEO. Through this strategy, you can guide search engines and your online visitors to the essential pages of your website.
A mistake marketers make is thinking that breadcrumbs are enough for Google to crawl internal links in your website. However, Mueller affirmed that breadcrumbs or annotations can’t replace the effectiveness of internal linking.
5 – ADD YOUR LOCATION/ADDRESS ON YOUR WEBSITE.
As stated earlier, having NAP on your website will help Google know where your business is located. Start by adding your business address to your website’s footer. Another way to let Google and search engines know where your business is located is by adding your website to your Contact Us page.
And if your business has more than one business location, it is best to create location pages. When creating these pages, include your business name, address, phone number, store hours, information, promotions, and testimonials. Adding Google Maps to your Contact Us page also helps.
6 – SIGN UP FOR ONLINE CITATIONS AND BUSINESS LISTINGS.
Another factor that helps boost your rank on Google local search results is online citations business and directory listings. Ensure that the NAP published in all of your listings are consistent. Any discrepancies such as your address number can cause issues with your local SEO strategy.
Start by signing up on business listing websites like the following:
- Google Business Profile
- Yelp
- Bing Places for Business
- Apple Maps
- Trip Advisor
- Yahoo
- Foursquare
- Yellow Pages
- Chamber of Commerce
7 – ENGAGE ON SOCIAL MEDIA CHANNELS.
Aside from business and directory listings, social media channels provide significant location signals to Google. Make sure your business has a page on the top social media channels – Facebook, Twitter, Instagram, and Linkedin, and optimize them by including relevant keywords in descriptions. Don’t forget to mention your location.
Then encourage your customers to follow your pages and engage with your followers by posting regular updates and leaving comments to their replies. Don’t forget to upload visual content like videos to market your brand online.
8 – CREATE LOCAL CONTENT FOR YOUR BRAND.
Content is king, and the same goes for local SEO. To reach your local audiences, you need to create local content for your brand. Writing general topics is different from writing content for local customers. You need to write something about the local industry news to attract local audiences. Be a local authority for your industry by publishing interesting local stories and articles.
Another tip to create local content is checking trending topics using tools such as Google Trends. Adjust the location and type in your main keywords. Google Trends will list down related keywords and show you the trend and number of searches for those keywords.
9 – CHECK IF YOUR WEBSITE IS MOBILE-FRIENDLY.
According to StatCounter, 52.94% of internet users worldwide used mobile devices to do a local search in 2021. With consumers relying on their mobile devices to search for information about local businesses, make sure your website is mobile-friendly.
You can use Google’s Mobile-Friendly Test and Google Search Console to check if your website is mobile-friendly. Google’s Mobile-Friendly Test will help you identify issues that affect the responsiveness of your website to mobile devices. It also gives suggestions and recommendations to improve the mobile friendliness of your website.
10 – ENGAGE WITH LOCAL WEBSITES AND COMMUNITIES.
Creating backlinks is another factor that can improve your website’s local search ranking. But when it comes to local SEO, you need to build your links on local websites. Engage with local online communities like Facebook groups of businesses in your area.
You can do the same strategy with influencer marketing. Contact local influencers relevant to your industry that would be willing to promote your business. This strategy allows you to reach their local followers and encourage them to check out your business and your products or services.