Many business people have a hard time seeing the value of SEO, and we understand that. There is a lot of information and misinformation out there about search engine optimization, and it can really increase the difficulty of this decision. While an effective SEO strategy will take many months to yield positive results for a company, and the tactics may not make sense for non-SEOers, it can make a significant improvement in a company’s online exposure and profits. Many companies are naturally nervous about trying something out they’re not familiar with, but let’s face it, nearly any business decision is going to carry some risks with it. Some can be avoided, and some can lead to sudden and serious growth. The question that has to be asked, then, is what SEO risks are worth it, and which should be avoided. Before we get into it, though, let’s put this out there first: the greatest SEO risk a company can make is to avoid SEO altogether. Everyone got that? Great. Let’s consider a few more.