Content creation and blogging have become extremely saturated. But you knew that already. As a blogger, you’ve come face to face with countless challenges. Thankfully, you aren’t alone. And you don’t have to sit back and watch your content struggle. Here are the three biggest blogging challenges and how you can overcome them.
Challenge 1: Topic Ideation / Keyword ResearchThere are millions upon millions of bloggers, companies, and brands putting out content on a daily basis. That’s millions and millions of keywords being sought after. Topic ideation and finding worthwhile keywords that don’t take hundreds of DR70+ inbound links is a needle in a haystack. Take this keyword for example: It’s relatively long-tail, it’s top of the funnel, a great way to bring in some organic traffic and build brand awareness. But a 58 KD rating? Yikes. For 70 searches a month? That’s 118 inbound links just to crack the top 10 for this keyword. Worth it? Probably not. The moral of the story is: most keywords are dominated already, and it’s only getting worse. So, how do you bring in precious traffic and find topics that aren’t taken? Here is how.
Solution: Stop writing keyword content. Keyword content can be useful if you have the brand awareness already.But are people really going to trust your brand over HubSpot when it comes to sales? Or Search Engine Journal (wink wink) when it comes to SEO? Doubtful. They’ll see Search Engine Journal or HubSpot and think: yeah, those folks know what they’re talking about. If you are struggling to generate ideas for topics that aren’t already beaten to a pulp, stop focusing so much on the keywords. Instead, focus on these elements:
- Take a new angle on an existing topic.
- Create your own keyword.
- Develop a research study.