We proud ourselves in building beautiful e-commerce fashion boutique websites for our clients, with the bulk being in the fashion industry.
Consumers used to pour over pages of Glamour & Vogue; now they browse online and social networks to get ideas about what to shop next.
Sometimes even looking through your boutique to influence their style and wear.
Lookbooks are meant to excite and inspire the viewer, by giving fantastic suggestions on the latest styles and wear. They are highly visual medium— appealing to the viewer's senses and emotions rather than reason. It's evident that a lookbook increases your appeal and adds credibility to your image. Lookbooks are a great way for a merchant to showcase a seasonal collection, suggest product pairings, or convey the lifestyle associated with their brand.
High-quality, professional photography is number one part of any great lookbook, the way in which a lookbook is presented on a website is becoming an increasingly important part of the online fashion E Commerce experience. From creative scrolling features to interactive view modes, ecommerce web designers are finding new ways to bring the online lookbook to life. In other words, the online lookbook isn’t just about pretty pictures — it’s about creating an engaging and creative browsing experience.
If you haven’t integrated a lookbook functionality in your online fashion store, it’s worth considering adding a “Lookbook” or “Collections” page to their navigation. To inspire your design, we’ve assembled nine refreshingly creative ways to present an online lookbook. Here’s hoping you get hooked on one of these looks and apply some of these ideas to your e-commerce fashion boutique website
Why we love it: The elegantly designed graphics in the corner of each image forge a strong link between the lifestyle photography and the actual products themselves. Plus, you can easily navigate to each product page by clicking the product name in the corner.
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