The 5 Best Digital Marketing Tools for Understanding Your Customers
The best marketers are those who actually talk to their customers. Here are 5 tools to help you do that.
According to a report by Econsultancy and IBM, 33 percent of top marketers surveyed said that having the right technologies for data collection and analysis is key to understanding your customers. And, here, technology deserves some credit. Because, today, there is so much rich data available about your customers. They leave a trail all over social media, on search engines and across the internet. But to access that data, you have to have the right tools. Here are my top five digital marketing tools that you could use, too, to better understand your customers: